In the next five years, the European electronic cigarette market will enter a "changing period"
In the next five years, the European electronic cigarette market will enter a "changing period"
There is a trend that is changing. In the next few years, electronic cigarettes will depend on Europe!
Today, a group of overseas data shows that the global electronic cigarette product market will be worth 57.02 billion dollars in 2021, with Europe leading the market, and Europe is expected to occupy a large regional share in the global steam product market in 2028, with a high-speed development trend.
According to this group of data, the global market value of electronic cigarette is 57.02 billion US dollars, about 399.1 billion yuan. It will increase by 30% in 2022, which may break the market value of 70 billion US dollars. This data is less than the market value of 108 billion US dollars announced by the China Electronic Cigarette Association. However, the European electronic cigarette market is optimistic, which deserves attention.
Once upon a time, it was difficult for Europe to enter the cartridge replacement electronic cigarette except for the big smoke, but why was the European electronic cigarette market very optimistic in the past two years?
The core point in the near future is that it is taking over the European market at one time, which has also brought "huge ecological changes" to the local market.
The cartridge replacement type has not been able to form a good re purchase in the European market because of its insufficient taste, or the amount of smoke, or the inconvenience of cartridge replacement, easy oil leakage, and uneconomical price.
But once for all, it has brought tremendous changes to the European market.
I have been thinking about the question, why can't I afford to play one-off electronic cigarettes in China, but why is one-off electronic cigarettes taking over the European electronic cigarette market?
Although there are still many aspects to be improved in a one-time visit, a one-time visit to Europe can trigger new changes in the European market.
At one time, electronic cigarettes were not popular in Europe. The main reasons for not accepting electronic cigarettes were the low content and the need to refill the equipment once the electronic liquid was used up. However, after the introduction of disposable electronic cigarettes in Europe, the situation has changed dramatically. These devices are disposable and do not need to be supplemented with electronic cigarette oil frequently. Once they are fully used, you can discard them and buy a new one. In this way, disposable small cigarettes can also let consumers try different tastes. Disposable electronic cigarette is taking over the European electronic cigarette market.
At the same time, we will "improve" once. The one-time use habit is gradually transferred to a favorable development direction.
At present, in the European market, many e-cigarette stores with a wide range of disposable e-cigarettes have finally become famous in Europe.
The disposable is also environmentally friendly. It can be replaced and recharged. It has both.
At the same time, one-time can be legal.
Because electronic cigarette brands use synthetic ato form the basis of electronic cigarette oil. It can not only help them to sell electronic cigarettes safely, but also let consumers try different flavors of electronic cigarettes without worrying about breaking the law and meeting the different needs of European users in terms of taste. In particular, the emerging vape brands Elf Bar, Geek Bar, Hyde, Esco Bar and other brands also lead the industry in Europe, no matter the taste is fruity or full-bodied.
The product is not heavy and convenient to use. You can use it directly after buying it. Because the disposable electronic cigarette pen adopts compact packaging, with built-in batteries, cigarette bombs and pre loaded electronic cigarette oil. Therefore, there is no need to separately assemble any of their components, making the equipment very convenient to use and carry.
At the same time, the one-time production cost is lower, the price is superior, and the price of the equipment is far lower than other electronic cigarette equipment, so that everyone can afford it and aim at a large customer base.
The one-time arrival really breaks the "tranquility" of the European electronic cigarette market. One time multi port counting is more mainstream than cartridge changing and heavy smoke. At the same time, due to the structure of disposable products, the disposable atomizer has a larger smoke volume and more feeling. In addition, it can draw more cigarettes to better meet the needs of users for smoking, and the atomization effect is good. It is small and does not lose the feeling of mechanical smoke.
(The stores in Europe are rich in various categories)
In Europe, the only risk is taste. This also led many people who made products to say that the global trend of electronic cigarettes in the future will be one-time or cartridge replacement? This is all marked with a question mark.
It broke the habit of weak demand for upgrading, strong stickiness and unobvious repurchase in the European market, and indeed triggered a "change" in the European market at one time.
A European region with a population of 740 million will reach 70 million e-cigarette users if only 10% e-cigarette penetration is achieved.
Map of European Countries
And in Europe, the sex ratio of smokers is almost 50% for men and women. The proportion of heavy smokers in Sweden, Poland, Croatia, Cyprus, Bulgaria, Greece, Serbia, Bosnia and Herzegovina, Germany, France, Spain, the United Kingdom and Italy, Lithuania. There are about 100 million adult smokers in the European market, and the annual cigarette consumption is about 6.4 billion dollars. However, the world consumes 20.3 billion cigarettes a day, and most of the countries/regions with the highest per capita tobacco consumption are in Europe.
There are many people who are optimistic about the European market. The giants, including British American Tobacco, have increased their market development and investment in Europe. Moreover, some European countries also like tobacco flavored electronic cigarettes very much. For example, Italy.
In general, Europe has become one of the major markets for disposable products. It is predicted that it will account for 35.69% of the total global disposable market from 2021-2030 (Grand View Research), second only to North America, the largest market.
This year's WHO data also shows that the proportion of smoking and drinking in Europe is the highest in the world. In the EU, 30% of the population smokes.
At present, there are more than 80 million e-cigarette users in the world. According to the latest research of the Knowledge Action Change Project Global Tobacco Hazard Reduction (GSTHR), the number of global e-cigarette users will increase by 20% from 2020 to 2021. The organization estimates that there are currently 82 million e-cigarette users worldwide.
Except for 11 million users in the United States and 7 million users in China, most of the shares are in Europe. In the future, the alternative path for 1.1 billion current smokers to get rid of combustible tobacco is electronic cigarette, which shows the broad market.
The penetration rate of e-cigarettes in most countries is not high. For example, the UK has the highest coverage rate of e-cigarettes. The penetration rate of e-cigarettes is only 7%. 4.3 million of 7.4 million cigarettes are e-cigarettes, and the proportion of 67.327 million people in the country is less than 10%.
At present, the United States is the largest electronic cigarette market in the global electronic cigarette market, with a value of US $10.3 billion, followed by Western Europe (US $6.6 billion), Asia Pacific (US $4.4 billion) and Eastern Europe (US $1.6 billion). The smallest market is the Middle East and Africa, which is $490 million, Latin America, which is $122 million, and Oceania, which is $118 million.
At present, there is no complete electronic cigarette industry cluster in Europe, which is also an opportunity for our Chinese manufacturers. In China, there are more than 600 certified factories and no fewer than 50 powerful manufacturers.
At present, Europe focuses on several countries, including Britain, Germany, France, Italy, Poland and Spain. At the same time, they also pay attention to Eastern European markets, such as Albania and Bulgaria, and there is still a large space for retail channels.
In any case, the European electronic cigarette market has entered a "period of change". In the next few years, the European market will not be missed! At present, the use rate of electronic cigarettes in Nordic and Western European countries is often higher, the market volume is larger, and the number of employees in this industry is higher; On the contrary, the Eastern European market is still in a blank blue ocean of development, which deserves attention.
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